Entrance year
September 2025
Education
Master of Tourism Management (2025), Nankai University
Bachelor of Exhibition Economy and Management (2022), South China Normal University
wei-steven.xu@connect.polyu.hk
Biography
Wei Xu is a first-year PhD student in SHTM, PolyU. His current research interests focus on human-AI interaction, sensory marketing, and digital marketing. Through his past research experience, he has learned both quantitive and qualitative methods and developed the ability to conduct solid research. Currently he used experimental method more often, meanwhile he mastered some softwares and skills for data analysis, including SPSS, Amos, Python, R, etc., and is continually learning new methods and tools.
In his daily life, he love performing and writing. He has starred in stage plays that have won national price, he also got more than 18,000 likes and 2.15 million views on ZHIHU, a knowledge-sharing community in China. More of his information can be found on personal website: https://stevenweixu.com/.
Selected Publications
* = corresponding author
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Li, X., Xu, W.*, & Yang, Y. (2025). Are they companions or intruders? The impact of advertising tourist images on consumers’ purchase intentions for tour packages. Current Issues in Tourism, 1–19. https://doi.org/10.1080/13683500.2025.2458732
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Li, X., Xu, W.*, Li, C. (2024). New Construction of Unusual Theory: Based on Embodied Cognition and Dual-system Perspective. Tourism Tribune, 39(2):49-60. https://doi.org/10.19765/j.cnki.1002-5006.2024.02.010
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Xie, J., Yang, Y., He, X., Xu, W. (2024). Liquid Life: The Logic of Mobility and Life Strategies of Digital Nomads. Tourism Science, 38(5):41-56. https://doi.org/10.16323/j.cnki.lykx.2024.05.003
Conferences
- Li, X., Xu, W., Li, C. (2023, Oct). New Construction of Unusual Theory: Based on Embodied Cognition and Dual-system Perspective. China Tourism Research Annual Conference, Wuhu, China.
- Xu, W., Li, J. (2022, Jul). A Study On Consumers’ Travel Intention During the COVID-19 Normalization Period: From the Perspective of Attitudinal Ambivalence. Tourism Science Annual Conference, Shanghai, China
Other highlights
- Co-Investigator for National Social Science Foundation Project: Crowding-Out or Complementing? Experimental Study on the Interaction Between Material Incentives and Social Preferences (No. 23BJL124)
- Outstanding Paper of the Year, Tourism Tribune (2025)
- Best Conference Paper Award, China Tourism Research Annual Conference (2023)
- National Scholarship for Undergraduate (2021)
- Paper was reprinted by China Social Science Excellence (2024)
- Silver Award, China International ‘Internet+’ Competition, Ministry of Education, PRC. (2021)
waiting for more talents to join!
Our lab is seeking talented individuals with exceptional expertise to join. Interested candidates are encouraged to contact Dr. Faye Hao through Email: ffaye.hao@polyu.edu.hk.
