Prof. Faye Hao

Jingxian (Anita) Liu

Entrance year

January 2024

Education

Master of History of Science and Technology (2023), Tsinghua University

Bachelor of Advertising (2018), Shenzhen University

Exchange Student (2018), Adam Mickiewicz University (Funded by China Scholarship Council)

Email

jingxian.liu@connect.polyu.hk

Selected Publications

  1. Hao F, Ng W, Liu J, Back K, Chon KKS (2026). Extending the senior technology acceptance model: the role of emotional connection in avatar-guided virtual tourism. Tourism Review, ahead-of-print. https://doi.org/10.1108/TR-07-2025-0810

  2. Liu, J., Hao, F., Back, K. J., Aman, A. M., & Zhang, C. (2025). Silver travel in golden age: how virtual travel guided by GenAI-enabled avatars boost well-being for older adults. Journal of Travel & Tourism Marketing, 42(3), 267–281. 

  3. Qiu, X., Hao, F., Kong, H., Wang, K., Liu, S., & Liu, J. (2025). Exploring the Drivers of Customer Experience Quality in Smart Hotels: A Content and fsqca Approach. Journal of China Tourism Research, 1–26.

Conferences

  1. Liu J., Hao F., Aman A.M. (2025). BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW. 2025 Global Marketing Conference, Hong Kong S.A.R., China. 
  2. Aman A.M., Hao F., Liu J. (2025). ENTERTAINMENT VS. INFORMATION: INVESTIGATING GUEST ENGAGEMENT AND INTERACTION PATTERNS WITH HOTEL ROBOTS. 2025 Global Marketing Conference, Hong Kong S.A.R., China. 
  3. Liu, J., Hao, F., & Zhang, C. (2024). A Bibliometric Review on ESG in Hospitality and Tourism Research. IMPACT2024, Hong Kong S.A.R., China.
  4. Liu, J., Hao, F., & Zhang, C. (2024). A Bibliometric Analysis of Environmental, Social, and Governance (ESG) in Hospitality and Tourism: Current Landscape and Future Research Directions. COAST 2024, Weihai, Shandong, China.
  5. Aman A.M., Hao F., Liu J. (2024). A bibliometric review on employee well-being in hospitality and tourism research. COAST 2024, Weihai, China.
  6. Liu, J., Hao, F., & Zhang, C. (2024).  Investigating the Mediating Role of Psychological Needs Satisfaction between Virtual Tour Experience and Tourist Satisfaction. 2024 Global ESG Conference, Jeju, Korea.
  7. Liu, J., Hao, F., & Zhang, C. (2024). Metaverse Travel: Investigating the factors of Senior Technology Acceptance. 22nd APacCHRIE Conference, Seoul, Korea.

Other highlights

  1. Student Representative of the Research Student Group of SHTM for the A.Y. 2024/25

  2. Certified Hospitality Educator (CHE) (2025-2030)

  3. Ad Hoc Reviewer for Asia Pacific Journal of Tourism Research and IMPACT 2024 Conference

  4. Served as the Master of Ceremonies for the 3MT Competition 2024 and 2025 at SHTM

  5. Co-Investigator for Smart Buffet: AI and IoT for Sustainable Food Waste Reduction (Project ID: P0057953)
Back to members

waiting for more talents to join!

Our lab is seeking talented individuals with exceptional expertise to join. Interested candidates are encouraged to contact Dr. Faye Hao through Email: ffaye.hao@polyu.edu.hk.